Lucasfilm announced that they are teaming up with five of the world’s most well-known brands—Duracell, General Mills, Gillette, Nissan and Verizon—for the launch of an extensive global promotional campaign in support of Rogue One: A Star Wars Story, opening on December 16.
“We are extremely pleased to be working with such a remarkable group of promotional partners for Rogue One,” said Lynwen Brennan, General Manager of Lucasfilm. “This first in a series of Star Wars standalone films represents an exciting new era for both Star Wars and Lucasfilm, and the partners joining us on this exciting journey have each designed a stellar campaign capturing the spirit and camaraderie of Rogue One.”
With their specific, custom-designed campaigns and innovative programs, the five internationally respected global brands are poised to complement the tempo and tone of the overall marketing campaign of this first-ever standalone Star Wars story.
The first of the Star Wars standalone films, Rogue One: A Star Wars Story, is an all-new epic adventure that focuses on a group of unlikely heroes who band together on a mission to steal the plans to the Death Star, the Empire’s ultimate weapon of destruction. This key event in the Star Wars timeline brings together ordinary people who choose to do extraordinary things, and in doing so, become part of something greater than themselves.
Rogue One: A Star Wars Story is directed by Gareth Edwards and stars Felicity Jones, Diego Luna, Ben Mendelsohn, Donnie Yen, Mads Mikkelsen, Alan Tudyk, Riz Ahmed, with Jiang Wen and Forest Whitaker. Kathleen Kennedy, Allison Shearmur and Simon Emanuel are producing, with John Knoll and Jason McGatlin serving as executive producers. Rogue One: A Star Wars Story opens in U.S. theaters on December 16, 2016.