Disney Consumer Products and Lucasfilm revealed at Nuremberg Toy Fair that Hasbro, The LEGO Group, Mattel, JAKKS Pacific and Rubies are some of the global licensees that will support the highly anticipated theatrical release of Star Wars: The Force Awakens. A bespoke range of products will also be available at Disney Stores globally.
“Star Wars: The Force Awakens is one of the most anticipated movie events of all time. Our mission is to pay homage to the excitement of Star Wars fans around the world and bring the incredible storytelling from the movie to life through our products,” Josh Silverman, executive vice president, Global Licensing, Disney Consumer Products, said. “Our teams have designed product lines that will deliver incredible play experiences, while preserving the surprises filmmakers have in store for audiences in December.”
The Star Wars: The Force Awakens product line-up will be led by best-in-class licensees with an assortment of action figures, role-play items, play sets, diecast vehicles, costumes and more. Additionally, there will be exclusive offerings such as collectibles, diecast action figures, role-play and much more available at Disney Store and DisneyStore.com.
Stay tuned to StarWars.com for more information on Star Wars: The Force Awakens.